The UC San Diego Center for Microbiome Innovation (CMI) logotype is intended for use in print, web, video, and other media for both internal and external audiences.
The horizontal version is the primary graphic. The stacked version may be used when space is limited. In all applications, this graphic must be accompanied by the UC San Diego logo.
- Do not change the typefaces
- Do not attach other graphic elements to the primary artwork
- Do not stretch or change the proportions of the logotype
- Do not rearrange or overlap components of the logotype
C70 M30 Y16 K0
R0 G198 B215
The CMI logotype requires an appropriate amount of space around it. The clear space around the graphic should be equal to or greater than the width of the m in the word microbiome. No text, graphics, or other elements should appear in this space.
When space is limited, the CMI logotype may be used as a unit together with the UC San Diego logo. Space between the elements should be equal to two cap heights (the height of the U). The rule line should be equal in width to the rule line below the campus logo and should extend one x-height (the height of the a) above and below the height of the campus logo.
Usage and Placement
Examples of using the CMI logotype with the UC San Diego logo are shown below. It is important to give enough space between the elements so they do not crowd each other.
For printed materials, the UC San Diego logo should be placed on the front (top left or bottom right) or on the back of the piece.
C70 M30 Y16 K0
R0 G198 B215
C0 M51 Y100 K0
R252 G137 B0
C100 M35 Y3 K21
R0 G106 B150
PANTONE Cool Gray 9
C30 M22 Y17 K57
R116 G118 B120
UC San Diego’s primary typeface, Brix Sans, is available as a webfont from MyFonts. If you are unable to purchase a license for Brix, the recommended substitute for web is Roboto. Roboto is available for free through Google. It is also the font used in the latest campus web templates provided by IT Services. A traditional webfont stack (i.e. “Helvetica Neue”, Helvetica, Arial, sans-serif) is also acceptable.
UC San Diego Logo and Information
University of California San Diego Logo
Please note that the UC San Diego seal is used exclusively on collateral for occasions the chancellor attends and initiates. The seal appears on campus diplomas, special event invitations, and ceremonial documents deemed appropriate by the Chancellor’s Office. The seal is not available for download or general campus use.
University of California San Diego (no comma)
“UC San Diego” not “UCSD”
Citing the Campus
- First reference, spell out the name: University of California San Diego.
- Subsequent references and in headlines, use the abbreviated version of the name: UC San Diego (not UCSD).
- You can also use other words such as “campus” or “institution” to refer to UC San Diego in various communications efforts.